This is your “bread and butter” Email Segmentation Series.
Unlike the Throat-Grabber, this campaign is designed to be more benefit-rich and content-heavy. It follows the B.D.C. structure (Blind, Direct, Content) so it closes with content as opposed to more overt scarcity.
The opening email in this series doesn’t reveal the topic of your Lead Magnet or product, because it is designed to segment out the subscribers on your list who are excited enough about you and your brand to click on your mails without any obvious benefit.