The purpose of this email is to “call out” a subscriber who indicated they were interested in achieving something (write a book, launch a blog, start an eCommerce store, get 6-pack abs, take a second honeymoon, buy a investment property, create an app, etc.) and ask them if they’ve taken action… MOST of the time the answer is going to be no.
Now that you’ve reminded them of their desire to do X, you need to provide them with a path to achieving that goal.
This campaign can be “stacked” with almost any other campaign in the engagement series but works best:
- Immediately BEFORE a “Want some help?” campaign…
- Before OR After a “Join Me In Congratulating” campaign…
- AFTER a “Faux Survey”