This online marketing template should accomplish two key things:
A) help you plan your marketing program’s budget
B) let you compare that projected budget to what you actually end up spending.
Just fill in your projected expenses for the corresponding time periods and categories (e.g. Paid Advertising, Content, Events, etc.) and totals will be
calculated automatically. You can then update the actual expenses table to see how well you’re sticking to your budget.
Sheet 2 (Budget – Monthly) is for budget planning on a month-by-month basis, while Sheet 3 (Budget – Quarterly) is for budget planning on a quarterly basis.
*Wondering where all the line items are?
This is a “MASTER” template, which takes a high-level view of your marketing budget.
To drill down into specific line items, check out the 7 other budget templates included in this toolkit:
Paid Media, Content Marketing, Event Promotion, Public Relations, Branding & Creative, Product Launch and Website Redesign.
(Note: Because website redesigns don’t happen on a regular basis, Website Design and Development are not reflected in this MASTER template.
Use the “Other” category if you want to factor it into your budget!)