Every now and then your website needs a refresh.
There are many good reasons for a website redesign, whether it’s a rebranding, moving onto a new Content Management System (CMS), the site is getting lackluster results or it looks like it was built in 1999 (eek).
Eventually, there comes a time when you’ve gathered all the low-hanging fruit possible.
That’s when you need a bigger change. Radical redesigns are a great way to transform your site into a beautiful new butterfly.
A new website design can be a huge success – or it could fail terribly.
After all, it’s a long and tedious process. That’s where checklists can make your job a whole lot easier.
Whether you’re working with an agency or designing in-house, this strategy template will save you from some headaches.
But, I will admit, this is not your average workbook.
While many detailed and tactical checklists are available online, the one thing commonly overlooked – that can make or break your redesign – is how the website design will support (and improve) your overall marketing efforts. Your website isn’t a silo.
And it’s not just about design. Your website affects your social media, email marketing, lead generation, brand awareness and sales strategies.
That’s what this workbook solves for: turning your website into an inbound selling machine for long-term success.