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Part 3: Omnichannel Lead Nurturing Campaign Kit

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This worksheet maps each digital touchpoint to a specific goal or conversion. While you begin the unfunnel targeting one persona, it’s important to plan experiences that secondary targets, or influencers, will love.

  • Assign marketing campaigns and goals for each
  • Identify primary/secondary targets, constituents and allies
  • Plan touchpoints by channel
  • Set touchpoint conversion goals

Description

This worksheet maps each digital touchpoint to a specific goal or conversion. While you begin the unfunnel targeting one persona, it’s important to plan experiences that secondary targets, or influencers, will love.

In this worksheet you will:

  • Assign marketing campaigns and goals for each
  • Identify primary/secondary targets, constituents and allies
  • Plan touchpoints by channel
  • Set touchpoint conversion goals

Package: unFunnel Lead Nurturing Package – Part 3

Agile Factor: Quality over Quantity

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