This template will A) help you plan your paid advertising budget and B) let you compare that projected budget to what you actually end up spending.
Just fill in your projected expenses for the corresponding time periods and categories (e.g. Search, Display & Retargeting, etc.) and totals will be calculated automatically. You can then update the actual expenses table to see how well you’re sticking to your budget.
Sheet 2 (Budget – Monthly) is for budget planning on a month-by-month basis, while Sheet 3 (Budget – Quarterly) is for budget planning on a quarterly basis.
*Wondering how paid advertising affects your overall marketing budget? Take your totals from this template and plug them into the MASTER marketing budget template.