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The Website Design Strategy Template Everyone Needs

website design strategy template

There are many good reasons for a website redesign, whether it’s a re-branding, moving onto a new Content Management System (CMS), the site is getting lackluster results or it looks like it was built in 1999 (eek).

Eventually, there comes a time when you’ve gathered all the low-hanging fruit possible.

That’s when you need a bigger change. Radical redesigns are a great way to transform your site into a beautiful new butterfly.

A new website design can be a huge success – or it could fail terribly.

After all, it’s a long and tedious process. That’s where checklists can make your job a whole lot easier.

Whether you’re working with an agency or designing in-house, this strategy template will save you from some headaches.

But, I will admit, this is not your average workbook.

While many detailed and tactical checklists are available online, the one thing commonly overlooked – that can make or break your redesign – is how the website design will support (and improve) your overall marketing efforts. Your website isn’t a silo.

And it’s not just about design. Your website affects your social media, email marketing, lead generation, brand awareness and sales strategies.

That’s what this workbook solves for: turning your website into an inbound selling machine for long-term success. DOWNLOAD THE EXCEL FILE BY CLICKING THE IMAGE BELOW…

website design strategy template
The 2016 Website design strategy template [Excel]
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Why Marketing is Complete Bullshit. And how to Beat it.

agile marketing ebook

I’ve recently stumbled upon something great. Possibly the best product ever made – and it’s an idea.

agile marketing ebookThe idea that marketing is bullshit.

As both entity and discipline, Marketing claims to be everything, and everyone who succeeds in business is added to its Hall of Fame. Yet, it contributes nothing. Nothing but lies. Marketing created the lies that…
  1. We (the Yanks) owe china money
  2. That 9/11 had anything to do with Iraq
  3. That Oswald killed Kennedy
  4. Jay Z is a member of … the Illuminati?

The unfunnel is a model. A movement. Learn why marketing is dead and the methodology that killed it. Secrets to building an agile business with high probability of success – without a marketing department.

Because everything you build already has the marketing built in … Interested? Good. Because unlike marketing:

I will give you 50% of the revenue for everything you share, to anyone who buys into this model – or this book. 

Not because we’re friends. Because like you, I care. This eBook is for startups with sense and sentiment. Who want a business with agility.

Sharing and reading this book will prove that the unfunnel works … and there’s a reward if you do.

[button link=”http://www.amazon.com/unfunnel-Marketing-B-S-Every-Time-ebook/dp/B00KR33EA8″ size=”large” style=”alert” color=”orange” window=”yes”]Get the Kindle on Amazon![/button]

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unfunnel Becomes a Hubspot Certified Agency Partner

agile marketing consultancy
hubspot agency
Greater Seattle Area:  Recently, unfunnel.com announced that it has joined HubSpot as a Certified Agency Partner. HubSpot, the world’s leading inbound marketing and sales platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support.
Of the announcement, HubSpot Channel Account Manager Sean Dazet said, “We are thrilled to welcome unfunnel.com to HubSpot’s Partner Program. Their savvy, sophisticated, and innovative approach to inbound makes them a company that businesses everywhere can learn from. Watching them transform their Agency with inbound has been a rewarding experience!”

Over the past few months, unfunnel has grown its business by incorporating a host of inbound strategies to attract, engage, and delight customers.

Unfunnel.com is a network that exists to incentivize and reward other like-minded web professionals for spreading awareness about agile business strategies.

We believe in working smarter – not harder.

By uniting top forward-thinking web professionals, we can educate start-ups and create a movement that can change the world together. Notable milestones and achievements – in a time span of one month – include:

  • Over 2,000 subscribers in 13 countries across the globe
  • More than a dozen new clients in the first month
  • Partnerships with Amazon, Copyblogger and now Hubspot (among others)

agile marketing agencyAbout the unfunnel network:

Unfunnel.com is a network that exists to incentivize and reward other like-minded web professionals for spreading awareness about agile business strategies.

We believe in working smarter – not harder.

By uniting top forward-thinking professionals, we can educate startups and create a movement that can change the world together.  Learn more about the team and their experience.  Or, learn more about the unfunnel methodology!

About HubSpot
HubSpot is the world’s leading inbound marketing and sales platform. Since 2006, HubSpot has been on a mission to make the world more inbound.  Today, over 10,000 customers in 65 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers.

inbound marketing agencyHubSpot’s inbound marketing software, ranked #1 in customer satisfaction by VentureBeat and G2Crowd, includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics, all in one integrated platform.

Signals, HubSpot’s award-winning sales application, enables sales and service teams to have more effective conversations with leads, prospects, and customers.

HubSpot is headquartered in Cambridge, MA with offices in Dublin, Ireland, and Sydney, Australia, and has been recognized by Inc., Forbes, and Deloitte as one of the world’s fastest-growing companies. Learn more at www.hubspot.com

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The Best product ever…you made it.

ebook-marketing-bullshit
ebook-marketing-bullshitI’ve recently stumbled upon something great. Possibly the best product ever made – and it’s an idea.
The idea that marketing is bullshit.
Marketing claims everything, and everyone. Contributes nothing.  It created the lie that we owe china money, that 9/11 had anything to do with Iraq, that oswalt killed Kennedy and that jay z is a member of the illuminati.
Everything good in life has been claimed by marketing and never made by marketers. 
And with marketing’s 99% being losers, it’s expansion is only causing more loss, more dept and an increasingly saturated economy full of shitty me-too products – on and offline.
The unfunnel is a model. How to build a business without a marketing department. Bc everything u build has marketing built in…
Interested? Good. Because unlike marketing, I’ll give 50% revenue of everything in the unfunnel store – to anyone who buys into this model (and / or clicks this link … LOL).  Not because we’re friends, because like you, I care.
I care that you’re not making cool experiences and products that make a difference. So I’m going to teach you how. And pay you for being a partner in business hope. A startup with sentiment. And a business with agility.
Proof that the unfunnel works…because you are the unfunnel. Welcome!  🙂


marketing bullshit ebook




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You’re Wasting your Time in Marketing – Build Something

marketing killed small business
marketing killed small business
Marketing is Bullshit
Design is NOT marketing. SEO is NOT marketing. Social is NOT marketing. Good products are definitely NOT MARKETING.
Marketing is only hurting your potential.
You may work in marketing, but you know that feeling you get where the wrong people are in charge? The feeling that your giving your best ideas, concepts and insights to the wrong people?
You are right. I know bc I’ve of been there. 
Marketing claims all of the successes and new inventions as a new form of marketing.
As long as you say nothing, you’re giving more decision-making authority, power and your company’s budget … to THEM.
THE IDIOTS. The ones who don’t listen to what you know is fact, and the ones who tell you that you’re not the customer.
It’s all a lie to sell more marketing. And it stops here…with you.
If you wouldn’t buy the company’s product, it obviously sucks. Why give all of your ideas and your best opportunities to get rich and be remembered – to people who don’t listen to its talent? Who don’t realize you influence your own tribe of like-minded friends and colleagues who depend on you as a friend, a teammate or even a partner?
Make something you would buy. Something your peers would share, bc you would share. If your product idea or business model fits this criteria, DO NOT GIVE IT TO YOUR MARKETING DEPARTMENT.
Start building it. We’ll help you, and we will help you sell it. The revenue is 100% YOURS TO KEEP. It’s the least that I could do for a partner. A friend.
Someone who, like me, believes in a better economy. One that pays the people who care to make it better.
Thank you for being one of them…and welcome to the unfunnel movement.  🙂