But you DO NOT have a traffic problem.
And here’s why…
What if I told you that each time you get a visitor to a page on your website, you make $10 in profit? Think you could get traffic to this web page?
Of course you could. You could spend up to $9.99 to get each visitor to your website and still profit. In fact, you’d be able to pay more than $10 per visitor if you truly understand the whole of the Digital Revenue Engine.
Some of the wisest online startups will often tell you,
“He who spends the most to acquire a customer, wins.”
Founder and CEO of Amazon.com, Jeff Bezos once stated…
“Your margin is my opportunity.”
The lesson you’ll learn is that once you understand DRE, you become unstoppable. Amazon.com sells at very thin margins knowing that acquiring new customers, selling more to each and selling more frequently to each is how you become unstoppable.
Traffic is not a problem.
You simply need to understand two things …
- How to measure your website traffic – and what this traffic is worth
- How to get maximum instant revenue from that traffic
Agile marketing tactics are worthless if you don’t understand the DRE. And that’s why you’re frustrated. You have no context. You have no system.
The ultimate goal, no matter which traffic source you choose, is to drive prospects into the DRE Conversion Flow.
Become a master of a single, steady Traction Channel (also known as traffic referral source).
Stay focused on that traction channel and, once mastered, add a second and third traffic source.
These traffic sources include…
- Email marketing
- Social Media Strategy (Facebook / Twitter / YouTube, etc)
- Google AdWords / Display Network (retargeting)
- Organic Search Engine Optimization
- Blogging for Business
- Referral Programs
- Affiliate Marketing
Your traction channel strategy begins and ends with driving visitors into the Digital Revenue Engine.
The DRE begins with the Lead Generation Offer … we’ll talk about that one next.