Customize your Google Analytics setup for custom channel tracking with UTM parameters. Then use this handy URL tracker to manage and share your campaign URLs. Excel template comes complete with step-by-step instructions on how to fill in your custom content and append your channel URLs with a unique campaign ID and source code. The final business objective is a report in Google Analytics that tracks only your unique campaign traffic and conversion metrics. Never wonder again which inbound or outbound marketing effort caused a campaign conversion.
This Excel template includes:
- Step by step instructions on how to add Google Analytic UTM parameters to your marketing URLs for tracking
- Information on how to customize your channel setup in Google Analytics
- How to use the online Google Analytics URL Builder Tool
- Why you would want to create a new channel grouping in Google Analytics