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Lifecycle Touchpoint Diagram (Content Marketing Template)

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Part 4: Touchpoint Lifecycle Mapping

This Excel diagram helps you map out the touchpoints along the customer lifecycle. There are both marketing blast and triggered communications. This approach shows a more rapid conversion to advocate during the first month and ongoing cultivation with loyalty rewards and affiliate programs.

This diagram shows:

  • Amount of touchpoints in each lifecycle stage
  • Triggered vs. marketing communications
  • Content needs & development
  • Timeline for promotions and programs

Free PDF Guide

Description

Part 4: Touchpoint Lifecycle Mapping

This Excel diagram helps you map out the touchpoints along the customer lifecycle. There are both marketing blast and triggered communications. This approach shows a more rapid conversion to advocate during the first month and ongoing cultivation with loyalty rewards and affiliate programs.

This diagram shows:

  • Amount of touchpoints in each lifecycle stage
  • Triggered vs. marketing communications
  • Content needs & development
  • Timeline for promotions and programs

Package: unFunnel Conversion Kit – Part 4
Agile Factor: Power of People

Free PDF Guide

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