This template will help you organize using the unfunnel conversion process:
- Evaluate Influencer Triggers
- Establish Conversion Criteria
- Empower with Research & Education
- Motivators to Create Advocates
Package: unFunnel Lead Nurturing Package – Part 1
Agile Factor: Customer First
Channels and Triggers
Where is the user most prevalent online, and what are his or her interests? What do they share in social media?
What do they download or attend? Events, webinars, videos, whitepapers? Here’s your chance to make note it.
Empower the Influencer
Whether the user buys or not, anyone who engages with your content or product is a customer. Map each of them, and reward both sides.