This worksheet maps each digital touchpoint to a specific goal or conversion. While you begin the unfunnel targeting one persona, it’s important to plan experiences that secondary targets, or influencers, will love.
In this worksheet you will:
- Assign marketing campaigns and goals for each
- Identify primary/secondary targets, constituents and allies
- Plan touchpoints by channel
- Set touchpoint conversion goals
Package: unFunnel Lead Nurturing Package – Part 3
Agile Factor: Quality over Quantity