Use this Content Strategy Business Startup template to avoid the heavy lifting on your annual content strategy document.
You don’t need a ridiculous 50 slide PPT, but you do need a document that your team can champion around. Grabbing this one from experts experienced in agile marketing strategies will save you valuable time. Work smarter, not harder.
You can personalize this plan to your specific niche industry.
It will help you clearly outline your business objectives with tactics and initiatives that you make sense to execute for each audience. This strategic and “living” document will be helpful to keep your team in synch and can be updated as you test and learn what content is working.
Combine with the unfunnel Business Startup Annual Plan Excel Tracker to make sure your strategy is on target and keep track of your conversions.
In this document you will find the following sections:
- Channel Mix
- Background Research
- Web Analytics
- Competitive Analysis
- Personas & Demographics
- Main initiatives & Gap Analysis
- Core Business Strategy
- Risk Taking & Content Mix
- Distribution Channels
- Social Media
- Online Advertising
- Mobile SMS