The Complete Guide to iOS & Android Mobile App Promotion Strategy
How to Create Marketing Campaigns that Convert for iOS & Android Smartphone Apps
- MOBILE LANDSCAPE
See the latest updates on mobile app development costs, revenue and market saturation…and pivot into mobile profitability.
- DEFINE SUCCESS
Before you launch a mobile app for iOS or Android, check the behavioral analytics to see which user is downloading which type of app – and why.
- DEFINE SUCCESS IN MOBILE
Prepare your objectives and personas BEFORE designing anything mobile. Plan for engagement to prevent death by unuse, Plan before you execute – from channels to architecture.
- DYNAMIC CALCULATIONS
Prepare cross-channel experiences that convert before, during and after launch of the app. Make sure content aligns with one platform first, and is optimized for iOS or Google Play app store SEO.